Paid Advertising

Focused campaigns. Clear budgets. Measurable enquiries.

We plan and manage campaigns around an agreed audience, objective and conversion journey, with reporting that connects spend to observable actions.

Scope options

• Account and campaign audit or setup.
• Audience, geography, keyword and landing-page planning.
• Google Search campaign structure, ad groups and negative keywords.
• Meta lead-form or website-enquiry campaigns where eligible.
• Ad copy, creative concepts and agreed design variations.
• Landing-page development or improvement when commissioned.
• Conversion-event implementation and testing with appropriate privacy controls.
• Budget pacing, bid adjustments and creative testing.
• Search-term review and lead-quality feedback collection.
• Lead routing to an agreed inbox, CRM or business communication tool.
• Reporting on spend, clicks, enquiries and qualified enquiries where feedback exists.

Project output

Campaign management on the agreed platforms. Advertising spend is separately identified from management fees, landing pages and creative production. Targeting, retargeting and campaign formats depend on platform eligibility and the sensitivity of the service. We do not promise a fixed cost per lead or patient count.

Additional channel options

YouTube, Google Display and LinkedIn campaigns can be scoped where relevant and eligible. Each proposal identifies platforms, creative requirements, budgets and tracking.

Paid Advertising

Focused campaigns, clear budgets and measurable enquiry journeys.

Choose objectives before dividing the budget

Confirm the service, location, audience eligibility and staff capacity to handle enquiries. Decide which channel and enquiry route fit that objective before proposing campaign structure.

Example outputs to discuss

• Objective brief
• Channel and budget plan
• Test evaluation criteria

These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.

Illustrative working example

A clinic agrees a single service and location before dividing a test budget between suitable enquiry routes.

This is a hypothetical example, not a client case study or promised result.

Separate media spend from management

Define test priorities, budget limits and the review criteria for continuing or changing an approach. A budget is a controlled test, not a promise of leads.