DOCTOR PROMOTION / CONSIDERED SCOPE

Facebook & Instagram Ads for Clinics

Manage approved awareness and enquiry campaigns with budget controls.

Illustrative search and social advertising, landing page and campaign planning
Illustrative example · not client work or results

FACEBOOK & INSTAGRAM ADS FOR CLINICS / EXAMPLE OUTPUTS

Choose the enquiry route deliberately

Manage approved awareness and enquiry campaigns with budget controls.

01

Campaign and route plan

02

Creative and form brief

03

Lead-feedback report

Illustrative output types; the accepted proposal confirms the actual inclusions.

Explore the scope

Know what your project involves.

Illustrative search and social advertising, landing page and campaign planningILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Facebook & Instagram Ads for Clinics / PROJECT DETAILS

The agreed starting scope

Manage approved awareness and enquiry campaigns with budget controls.

Illustrative search and social advertising, landing page and campaign planningILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Facebook & Instagram Ads for Clinics / PROJECT DETAILS

The proposed work

Manage approved awareness and enquiry campaigns with budget controls. The accepted proposal specifies the exact quantity, format and service period.

Illustrative search and social advertising, landing page and campaign planningILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Facebook & Instagram Ads for Clinics / PROJECT DETAILS

What we need from you

Accurate practice details, approved source materials, permitted brand assets and a named approval contact. No patient records or passwords.

Illustrative search and social advertising, landing page and campaign planningILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Facebook & Instagram Ads for Clinics / PROJECT DETAILS

Separate costs and work

Media spend paid separately in client-owned accounts. Standard setup included in new monthly engagements. Check healthcare eligibility and tracking restrictions before launch. No medical details in tracking data.

Illustrative search and social advertising, landing page and campaign planningILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Facebook & Instagram Ads for Clinics / PROJECT DETAILS

Feedback and revisions

The exact allowance is listed in the accepted proposal. Additional rounds require an agreed change.

Illustrative search and social advertising, landing page and campaign planningILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Facebook & Instagram Ads for Clinics / PROJECT DETAILS

Delivery planning

Agree the schedule after the required inputs, output list and approval process are confirmed.

Illustrative search and social advertising, landing page and campaign planningILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Facebook & Instagram Ads for Clinics / PROJECT DETAILS

Service period

Only the accepted service period is included. There is no automatic renewal.

Illustrative search and social advertising, landing page and campaign planningILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Facebook & Instagram Ads for Clinics / PROJECT DETAILS

Cancellation

The published refund/cancellation policy and accepted proposal apply.

Facebook & Instagram Ads for Clinics

Manage approved awareness and enquiry campaigns with budget controls.

Choose the enquiry route deliberately

Where eligible, an instant form may suit a simple enquiry; a landing page can explain a service in more detail; messaging can suit a staffed conversation. Choose based on the offer and follow-up capacity.

Example outputs to discuss

  • Campaign and route plan
  • Creative and form brief
  • Lead-feedback report

These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.

Illustrative working example

An eligible instant form asks for contact details and preferred location; staff mark duplicates and relevant enquiries separately.

This is a hypothetical example, not a client case study or promised result.

Assess relevance with staff feedback

Use appropriate form questions without requesting sensitive health details. Review duplicate, unreachable and relevant enquiries separately; low cost per form alone does not establish quality.

THE WORK, EXPLAINED

A clear path from brief to delivery.

Illustrative doctor brand identity board, logo, colours and practice stationeryILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

The work, explained / STEP 01

Offer and route selection

Facebook & Instagram Ads for Clinics — Offer and route selection

Illustrative desktop and mobile practice website, service pages and enquiry formILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

The work, explained / STEP 02

Creative and form setup

Facebook & Instagram Ads for Clinics — Creative and form setup

Illustrative doctor search results, local map listings and on-page SEO checklistILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

The work, explained / STEP 03

Staff feedback and refinement

Facebook & Instagram Ads for Clinics — Staff feedback and refinement

Useful questions before you begin.

What does Facebook & Instagram Ads for Clinics include?

Manage approved awareness and enquiry campaigns with budget controls. Exact quantities, formats and exclusions are recorded in the accepted proposal.

What information will you need from our practice?

Verified practice details, approved source materials, relevant brand assets and a responsible approval contact. Clinical statements require your qualified approval.

Are advertising, software or other third-party costs included?

Only costs expressly included in the accepted proposal are covered. Other platform, usage, media, creator or production costs are agreed separately.

Can we request additional work later?

Yes. Work outside the accepted scope is documented in a separate change proposal before it is approved and charged.

Let’s bring your digital presence together.

Tell us about your practice, priorities and ambitions.

Request a strategy conversation ↗

DOCTOR PROMOTION / LET’S PLAN

What would you like to improve?

Share your practice’s marketing priorities. Our team can contact you to discuss a suitable scope.

Business enquiries only. Please do not send patient records or private health information.