LinkedIn Campaigns

LinkedIn Campaigns

Reach relevant professional audiences with a clear proposition.

Deliverables that can be included

• Professional audience and offer planning
• Copy, creative requirements and landing journey
• Campaign setup and budget checks
• Performance reporting and lead routing; media spend separate

Scope and onboarding

Your written proposal or published service description must state quantities, turnaround, required access, review rounds and exclusions before checkout is enabled. Provide approved practice details, brand materials and a named review contact. Clinical statements require your clinical approval.

How the work is delivered

We confirm the brief, prepare the agreed work, collect your feedback and deliver the approved outputs. Any extra platforms, production, licences, advertising spend or additional revisions are quoted separately.

What to expect

Progress is reported against the agreed deliverables. Search rankings, publisher acceptance, advertising results and patient enquiries depend on factors beyond a single service and are not guaranteed.

LinkedIn Campaigns

Reach relevant professional audiences with a clear proposition.

A professional audience needs a professional proposition

Define the relevant professional audience and the reason they should respond. Align the creative, landing destination and enquiry fields to that proposition rather than reuse a consumer clinic advertisement.

Example outputs to discuss

• Audience specification
• Professional campaign message
• Lead relevance review

These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.

Illustrative working example

A professional campaign asks about role and organisation where appropriate, rather than inferring qualification from targeting.

This is a hypothetical example, not a client case study or promised result.

Check lead relevance against the brief

Review role, organisation and stated interest where available and appropriate. Do not infer professional qualification from one targeting setting.