DOCTOR PROMOTION / CONSIDERED SCOPE
Paid Advertising Account Audit
Review spending, structure, placements and available conversion data.
PAID ADVERTISING ACCOUNT AUDIT / EXAMPLE OUTPUTS
Audit where the advertising data can mislead
Review spending, structure, placements and available conversion data.
Conversion-definition review
Correction priorities
Illustrative output types; the accepted proposal confirms the actual inclusions.
Explore the scope
Know what your project involves.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSPaid Advertising Account Audit / PROJECT DETAILS
The agreed starting scope
Review spending, structure, placements and available conversion data.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSPaid Advertising Account Audit / PROJECT DETAILS
The proposed work
Review spending, structure, placements and available conversion data. The accepted proposal specifies the exact quantity, format and service period.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSPaid Advertising Account Audit / PROJECT DETAILS
What we need from you
Accurate practice details, approved source materials, permitted brand assets and a named approval contact. No patient records or passwords.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSPaid Advertising Account Audit / PROJECT DETAILS
Separate costs and work
Media spend paid separately in client-owned accounts. Standard setup included in new monthly engagements. Check healthcare eligibility and tracking restrictions before launch. No medical details in tracking data.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSPaid Advertising Account Audit / PROJECT DETAILS
Feedback and revisions
The exact allowance is listed in the accepted proposal. Additional rounds require an agreed change.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSPaid Advertising Account Audit / PROJECT DETAILS
Delivery planning
Agree the schedule after the required inputs, output list and approval process are confirmed.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSPaid Advertising Account Audit / PROJECT DETAILS
Service period
Only the accepted service period is included. There is no automatic renewal.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSPaid Advertising Account Audit / PROJECT DETAILS
Cancellation
The published refund/cancellation policy and accepted proposal apply.
Paid Advertising Account Audit
Review spending, structure, placements and available conversion data.
Audit where the advertising data can mislead
Inspect campaign structure, spend distribution, placements, search terms and conversion definitions. Check whether a reported conversion is a real enquiry or only a page visit or button click.
Example outputs to discuss
- Account findings
- Conversion-definition review
- Correction priorities
These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.
Illustrative working example
An account audit finds that a page visit was counted as a lead and documents the correction needed.
This is a hypothetical example, not a client case study or promised result.
Separate findings from implementation
Provide evidence, priority and a suggested test for each issue. Account corrections and ongoing management require an agreed implementation scope.
THE WORK, EXPLAINED
A clear path from brief to delivery.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 01
Account and data access
Paid Advertising Account Audit — Account and data access
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 02
Structure and tracking audit
Paid Advertising Account Audit — Structure and tracking audit
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 03
Prioritised correction plan
Paid Advertising Account Audit — Prioritised correction plan
Useful questions before you begin.
What does Paid Advertising Account Audit include?
Review spending, structure, placements and available conversion data. Exact quantities, formats and exclusions are recorded in the accepted proposal.
What information will you need from our practice?
Verified practice details, approved source materials, relevant brand assets and a responsible approval contact. Clinical statements require your qualified approval.
Are advertising, software or other third-party costs included?
Only costs expressly included in the accepted proposal are covered. Other platform, usage, media, creator or production costs are agreed separately.
Can we request additional work later?
Yes. Work outside the accepted scope is documented in a separate change proposal before it is approved and charged.
Consider the next connection.
SPECIALIST SERVICE
Google Ads Management
Connect relevant search intent to focused landing pages.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
Meta Ads Management
Plan eligible Facebook and Instagram enquiry campaigns.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
YouTube & Display Campaigns
Use visual campaigns where audience and service eligibility align.
Scope and fees confirmed in a written proposal.
Explore scope & optionsLet’s bring your digital presence together.
Tell us about your practice, priorities and ambitions.