DOCTOR PROMOTION / CONSIDERED SCOPE
Google Display Advertising for Healthcare
Manage visual awareness ads on suitable placements.
GOOGLE DISPLAY ADVERTISING FOR HEALTHCARE / EXAMPLE OUTPUTS
Use visual reach for a defined awareness task
Manage visual awareness ads on suitable placements.
Creative format brief
Delivery review
Illustrative output types; the accepted proposal confirms the actual inclusions.
Explore the scope
Know what your project involves.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Display Advertising for Healthcare / PROJECT DETAILS
The agreed starting scope
Manage visual awareness ads on suitable placements.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Display Advertising for Healthcare / PROJECT DETAILS
The proposed work
Manage visual awareness ads on suitable placements. The accepted proposal specifies the exact quantity, format and service period.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Display Advertising for Healthcare / PROJECT DETAILS
What we need from you
Accurate practice details, approved source materials, permitted brand assets and a named approval contact. No patient records or passwords.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Display Advertising for Healthcare / PROJECT DETAILS
Separate costs and work
Media spend paid separately in client-owned accounts. Standard setup included in new monthly engagements. Check healthcare eligibility and tracking restrictions before launch. No medical details in tracking data.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Display Advertising for Healthcare / PROJECT DETAILS
Feedback and revisions
The exact allowance is listed in the accepted proposal. Additional rounds require an agreed change.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Display Advertising for Healthcare / PROJECT DETAILS
Delivery planning
Agree the schedule after the required inputs, output list and approval process are confirmed.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Display Advertising for Healthcare / PROJECT DETAILS
Service period
Only the accepted service period is included. There is no automatic renewal.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Display Advertising for Healthcare / PROJECT DETAILS
Cancellation
The published refund/cancellation policy and accepted proposal apply.
Google Display Advertising for Healthcare
Manage visual awareness ads on suitable placements.
Use visual reach for a defined awareness task
Choose approved creative, suitable placements and a destination that explains the next step. Treat video viewing and display exposure as different behaviours from active service searches.
Example outputs to discuss
- Placement plan
- Creative format brief
- Delivery review
These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.
Illustrative working example
An educational video campaign is reviewed for suitable placements and completed viewing, with enquiries reported separately.
This is a hypothetical example, not a client case study or promised result.
Review placement and audience context
Evaluate available reach, viewing and downstream enquiry data separately. Advertising eligibility and placement suitability must be checked for the actual service.
THE WORK, EXPLAINED
A clear path from brief to delivery.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 01
Awareness and creative brief
Google Display Advertising for Healthcare — Awareness and creative brief
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 02
Placement and destination setup
Google Display Advertising for Healthcare — Placement and destination setup
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 03
Delivery and enquiry review
Google Display Advertising for Healthcare — Delivery and enquiry review
Useful questions before you begin.
What does Google Display Advertising for Healthcare include?
Manage visual awareness ads on suitable placements. Exact quantities, formats and exclusions are recorded in the accepted proposal.
What information will you need from our practice?
Verified practice details, approved source materials, relevant brand assets and a responsible approval contact. Clinical statements require your qualified approval.
Are advertising, software or other third-party costs included?
Only costs expressly included in the accepted proposal are covered. Other platform, usage, media, creator or production costs are agreed separately.
Can we request additional work later?
Yes. Work outside the accepted scope is documented in a separate change proposal before it is approved and charged.
Consider the next connection.
SPECIALIST SERVICE
Google Ads Management
Connect relevant search intent to focused landing pages.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
Meta Ads Management
Plan eligible Facebook and Instagram enquiry campaigns.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
YouTube & Display Campaigns
Use visual campaigns where audience and service eligibility align.
Scope and fees confirmed in a written proposal.
Explore scope & optionsLet’s bring your digital presence together.
Tell us about your practice, priorities and ambitions.