DOCTOR PROMOTION / CONSIDERED SCOPE
Google Ads Campaign Setup
Build keyword structure, copy and initial negative-keyword lists.
GOOGLE ADS CAMPAIGN SETUP / EXAMPLE OUTPUTS
Capture relevant search intent
Build keyword structure, copy and initial negative-keyword lists.
Ad and destination plan
Search-term review
Illustrative output types; the accepted proposal confirms the actual inclusions.
Explore the scope
Know what your project involves.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Ads Campaign Setup / PROJECT DETAILS
The agreed starting scope
Build keyword structure, copy and initial negative-keyword lists.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Ads Campaign Setup / PROJECT DETAILS
The proposed work
Build keyword structure, copy and initial negative-keyword lists. The accepted proposal specifies the exact quantity, format and service period.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Ads Campaign Setup / PROJECT DETAILS
What we need from you
Accurate practice details, approved source materials, permitted brand assets and a named approval contact. No patient records or passwords.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Ads Campaign Setup / PROJECT DETAILS
Separate costs and work
Media spend paid separately in client-owned accounts. Standard setup included in new monthly engagements. Check healthcare eligibility and tracking restrictions before launch. No medical details in tracking data.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Ads Campaign Setup / PROJECT DETAILS
Feedback and revisions
The exact allowance is listed in the accepted proposal. Additional rounds require an agreed change.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Ads Campaign Setup / PROJECT DETAILS
Delivery planning
Agree the schedule after the required inputs, output list and approval process are confirmed.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Ads Campaign Setup / PROJECT DETAILS
Service period
Only the accepted service period is included. There is no automatic renewal.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSGoogle Ads Campaign Setup / PROJECT DETAILS
Cancellation
The published refund/cancellation policy and accepted proposal apply.
Google Ads Campaign Setup
Build keyword structure, copy and initial negative-keyword lists.
Capture relevant search intent
Group suitable service and location keywords, write matching advertisements and use a relevant destination. Review search terms and exclusions to reduce irrelevant traffic within the agreed campaign scope.
Example outputs to discuss
- Keyword structure
- Ad and destination plan
- Search-term review
These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.
Illustrative working example
Search terms unrelated to the offered service are reviewed alongside the enquiries staff could actually contact.
This is a hypothetical example, not a client case study or promised result.
Measure an enquiry beyond the click
Test conversion events and collect staff feedback on contactability and relevance. Search clicks and form submissions are different from confirmed appointments.
THE WORK, EXPLAINED
A clear path from brief to delivery.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 01
Keyword and destination plan
Google Ads Campaign Setup — Keyword and destination plan
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 02
Campaign and tracking setup
Google Ads Campaign Setup — Campaign and tracking setup
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 03
Search-term and enquiry review
Google Ads Campaign Setup — Search-term and enquiry review
Useful questions before you begin.
What does Google Ads Campaign Setup include?
Build keyword structure, copy and initial negative-keyword lists. Exact quantities, formats and exclusions are recorded in the accepted proposal.
What information will you need from our practice?
Verified practice details, approved source materials, relevant brand assets and a responsible approval contact. Clinical statements require your qualified approval.
Are advertising, software or other third-party costs included?
Only costs expressly included in the accepted proposal are covered. Other platform, usage, media, creator or production costs are agreed separately.
Can we request additional work later?
Yes. Work outside the accepted scope is documented in a separate change proposal before it is approved and charged.
Consider the next connection.
SPECIALIST SERVICE
Google Ads Management
Connect relevant search intent to focused landing pages.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
Meta Ads Management
Plan eligible Facebook and Instagram enquiry campaigns.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
YouTube & Display Campaigns
Use visual campaigns where audience and service eligibility align.
Scope and fees confirmed in a written proposal.
Explore scope & optionsLet’s bring your digital presence together.
Tell us about your practice, priorities and ambitions.