Analytics & Optimisation

Understand what is working. Decide what comes next.

Bring your marketing activity into a clear reporting framework so decisions can be made around observed performance and business priorities.

Scope options

• Discovery workshop, objectives and measurement plan.
• Initial digital-presence audit and prioritised roadmap.
• Analytics, Search Console and tag-management setup as required.
• Form, call-link, WhatsApp-link and payment-event measurement.
• UTM conventions and campaign naming standards.
• Conversion testing and tracking-quality checks.
• Dashboard design and reporting from available source data.
• Funnel and landing-page review.
• Lead-quality feedback process with your team.
• Agreed review meetings, recommendations and test backlog.

Project output

A measurement plan, working dashboard or periodic report, and clear next actions. A click is not reported as a confirmed enquiry, booking or patient. Ad blockers, consent choices and separate systems can limit attribution. Clinical records and sensitive patient details are not placed in marketing event payloads.

Analytics & Optimisation

Measure relevant actions, understand the journey and refine what happens next.

Define an event before installing a tag

Separate a contact click, submitted enquiry, confirmed payment and booking recorded by the practice. Map each event to a real observable action and the permitted data needed to measure it.

Example outputs to discuss

• Measurement plan
• Event configuration
• Event validation record

These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.

Illustrative working example

One test submission produces one enquiry event, while a contact-button click remains a different metric.

This is a hypothetical example, not a client case study or promised result.

Validate counts against controlled actions

Test each event once and check for missing or duplicate firing. Avoid sending personal health details or form contents into analytics.