DOCTOR PROMOTION / CONSIDERED SCOPE
Analytics & Tracking Audit
Check missing events, duplicates and misleading conversion counts.
ANALYTICS & TRACKING AUDIT / EXAMPLE OUTPUTS
Check whether conversions mean what they say
Check missing events, duplicates and misleading conversion counts.
Tracking test findings
Correction and validation log
Illustrative output types; the accepted proposal confirms the actual inclusions.
Explore the scope
Know what your project involves.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSAnalytics & Tracking Audit / PROJECT DETAILS
The agreed starting scope
Check missing events, duplicates and misleading conversion counts.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSAnalytics & Tracking Audit / PROJECT DETAILS
The proposed work
Check missing events, duplicates and misleading conversion counts. The accepted proposal specifies the exact quantity, format and service period.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSAnalytics & Tracking Audit / PROJECT DETAILS
What we need from you
Accurate practice details, approved source materials, permitted brand assets and a named approval contact. No patient records or passwords.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSAnalytics & Tracking Audit / PROJECT DETAILS
Separate costs and work
Setup: one website/property/container and five events. Audit: 10 existing events. Dashboard: three sources/10 metrics. CRO audit: 10 pages/two journeys. Form changes: 10 fields. Tools/connectors separate. Do not transmit patient or medical information in events; use controlled tests only with a justified sample plan.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSAnalytics & Tracking Audit / PROJECT DETAILS
Feedback and revisions
The exact allowance is listed in the accepted proposal. Additional rounds require an agreed change.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSAnalytics & Tracking Audit / PROJECT DETAILS
Delivery planning
Agree the schedule after the required inputs, output list and approval process are confirmed.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSAnalytics & Tracking Audit / PROJECT DETAILS
Service period
Only the accepted service period is included. There is no automatic renewal.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSAnalytics & Tracking Audit / PROJECT DETAILS
Cancellation
The published refund/cancellation policy and accepted proposal apply.
Analytics & Tracking Audit
Check missing events, duplicates and misleading conversion counts.
Check whether conversions mean what they say
Review event definitions, duplicate tags, missing triggers and destination settings. Reconcile controlled test actions with the reports before trusting headline conversion totals.
Example outputs to discuss
- Tag inventory
- Tracking test findings
- Correction and validation log
These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.
Illustrative working example
A duplicated tag is identified by comparing one controlled action with the recorded event count.
This is a hypothetical example, not a client case study or promised result.
Document what remains unmeasured
Identify consent-related gaps, cross-domain limitations and unavailable provider data. Fixes should be verified on the affected pages and devices.
THE WORK, EXPLAINED
A clear path from brief to delivery.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 01
Tag and event inventory
Analytics & Tracking Audit — Tag and event inventory
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 02
Controlled tracking tests
Analytics & Tracking Audit — Controlled tracking tests
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 03
Correction and validation plan
Analytics & Tracking Audit — Correction and validation plan
Useful questions before you begin.
What does Analytics & Tracking Audit include?
Check missing events, duplicates and misleading conversion counts. Exact quantities, formats and exclusions are recorded in the accepted proposal.
What information will you need from our practice?
Verified practice details, approved source materials, relevant brand assets and a responsible approval contact. Clinical statements require your qualified approval.
Are advertising, software or other third-party costs included?
Only costs expressly included in the accepted proposal are covered. Other platform, usage, media, creator or production costs are agreed separately.
Can we request additional work later?
Yes. Work outside the accepted scope is documented in a separate change proposal before it is approved and charged.
Consider the next connection.
SPECIALIST SERVICE
Analytics & Conversion Tracking
Measure meaningful website actions with a clear event plan.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
Marketing Performance Reporting
Connect channel activity to observable business enquiries.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
Conversion Rate Optimisation
Improve the clarity of the visitor-to-enquiry journey.
Scope and fees confirmed in a written proposal.
Explore scope & optionsLet’s bring your digital presence together.
Tell us about your practice, priorities and ambitions.