DOCTOR PROMOTION / CONSIDERED SCOPE
Website Behaviour Analysis
Review permitted public-page interaction data for usability issues.
WEBSITE BEHAVIOUR ANALYSIS / EXAMPLE OUTPUTS
Use behaviour data to investigate usability
Review permitted public-page interaction data for usability issues.
Behaviour findings
Usability recommendations
Illustrative output types; the accepted proposal confirms the actual inclusions.
Explore the scope
Know what your project involves.
Swipe through services or use the arrows. Select a card to explore.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Behaviour Analysis / PROJECT DETAILS
The agreed starting scope
Review permitted public-page interaction data for usability issues.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Behaviour Analysis / PROJECT DETAILS
The proposed work
Review permitted public-page interaction data for usability issues. The accepted proposal specifies the exact quantity, format and service period.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Behaviour Analysis / PROJECT DETAILS
What we need from you
Accurate practice details, approved source materials, permitted brand assets and a named approval contact. No patient records or passwords.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Behaviour Analysis / PROJECT DETAILS
Separate costs and work
Setup: one website/property/container and five events. Audit: 10 existing events. Dashboard: three sources/10 metrics. CRO audit: 10 pages/two journeys. Form changes: 10 fields. Tools/connectors separate. Do not transmit patient or medical information in events; use controlled tests only with a justified sample plan.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Behaviour Analysis / PROJECT DETAILS
Feedback and revisions
The exact allowance is listed in the accepted proposal. Additional rounds require an agreed change.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Behaviour Analysis / PROJECT DETAILS
Delivery planning
Agree the schedule after the required inputs, output list and approval process are confirmed.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Behaviour Analysis / PROJECT DETAILS
Service period
Only the accepted service period is included. There is no automatic renewal.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Behaviour Analysis / PROJECT DETAILS
Cancellation
The published refund/cancellation policy and accepted proposal apply.
Website Behaviour Analysis
Review permitted public-page interaction data for usability issues.
Use behaviour data to investigate usability
Review permitted interaction data on selected public pages and identify repeated confusion or abandoned steps. Exclude sensitive fields and use masking or suppression where the tool requires it.
Example outputs to discuss
- Page and privacy selection
- Behaviour findings
- Usability recommendations
These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.
Illustrative working example
A permitted heatmap suggests a navigation problem that is then confirmed through a direct task test.
This is a hypothetical example, not a client case study or promised result.
Confirm findings with task testing
A recording or heatmap suggests behaviour but not the visitor's motivation. Check the suspected issue directly before recommending a design change.
THE WORK, EXPLAINED
A clear path from brief to delivery.
Swipe through services or use the arrows. Select a card to explore.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 01
Privacy and page selection
Website Behaviour Analysis — Privacy and page selection
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 02
Interaction pattern review
Website Behaviour Analysis — Interaction pattern review
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 03
Usability findings
Website Behaviour Analysis — Usability findings
Useful questions before you begin.
What does Website Behaviour Analysis include?
Review permitted public-page interaction data for usability issues. Exact quantities, formats and exclusions are recorded in the accepted proposal.
What information will you need from our practice?
Verified practice details, approved source materials, relevant brand assets and a responsible approval contact. Clinical statements require your qualified approval.
Are advertising, software or other third-party costs included?
Only costs expressly included in the accepted proposal are covered. Other platform, usage, media, creator or production costs are agreed separately.
Can we request additional work later?
Yes. Work outside the accepted scope is documented in a separate change proposal before it is approved and charged.
Consider the next connection.
SPECIALIST SERVICE
Analytics & Conversion Tracking
Measure meaningful website actions with a clear event plan.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
Marketing Performance Reporting
Connect channel activity to observable business enquiries.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
Conversion Rate Optimisation
Improve the clarity of the visitor-to-enquiry journey.
Scope and fees confirmed in a written proposal.
Explore scope & optionsLet’s bring your digital presence together.
Tell us about your practice, priorities and ambitions.