Enquiry & Appointment Conversion Tracking

Enquiry & Appointment Conversion Tracking

Distinguish contact clicks from completed enquiry actions.

Separate intention from a completed action

Identify which events are only contact clicks and which represent an accepted form submission or provider-confirmed booking. Name those stages accurately in reports.

Example outputs to discuss

• Action definitions
• Conversion configuration
• Duplicate and state tests

These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.

Illustrative working example

A phone-link click is labelled as contact intent, while a provider-confirmed reservation is tracked separately.

This is a hypothetical example, not a client case study or promised result.

Test the confirmation source

Avoid counting every thank-you page visit as a new enquiry without considering refreshes and duplicates. Use provider data where it is the source of confirmation.