DOCTOR PROMOTION / CONSIDERED SCOPE
Campaign Link & UTM Tracking Setup
Standardize campaign-link naming and traffic-source reporting.
CAMPAIGN LINK & UTM TRACKING SETUP / EXAMPLE OUTPUTS
Use campaign names that remain comparable
Standardize campaign-link naming and traffic-source reporting.
Campaign link register
Source verification checks
Illustrative output types; the accepted proposal confirms the actual inclusions.
Explore the scope
Know what your project involves.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSCampaign Link & UTM Tracking Setup / PROJECT DETAILS
The agreed starting scope
Standardize campaign-link naming and traffic-source reporting.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSCampaign Link & UTM Tracking Setup / PROJECT DETAILS
The proposed work
Standardize campaign-link naming and traffic-source reporting. The accepted proposal specifies the exact quantity, format and service period.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSCampaign Link & UTM Tracking Setup / PROJECT DETAILS
What we need from you
Accurate practice details, approved source materials, permitted brand assets and a named approval contact. No patient records or passwords.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSCampaign Link & UTM Tracking Setup / PROJECT DETAILS
Separate costs and work
Setup: one website/property/container and five events. Audit: 10 existing events. Dashboard: three sources/10 metrics. CRO audit: 10 pages/two journeys. Form changes: 10 fields. Tools/connectors separate. Do not transmit patient or medical information in events; use controlled tests only with a justified sample plan.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSCampaign Link & UTM Tracking Setup / PROJECT DETAILS
Feedback and revisions
The exact allowance is listed in the accepted proposal. Additional rounds require an agreed change.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSCampaign Link & UTM Tracking Setup / PROJECT DETAILS
Delivery planning
Agree the schedule after the required inputs, output list and approval process are confirmed.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSCampaign Link & UTM Tracking Setup / PROJECT DETAILS
Service period
Only the accepted service period is included. There is no automatic renewal.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSCampaign Link & UTM Tracking Setup / PROJECT DETAILS
Cancellation
The published refund/cancellation policy and accepted proposal apply.
Campaign Link & UTM Tracking Setup
Standardize campaign-link naming and traffic-source reporting.
Use campaign names that remain comparable
Agree source, medium and campaign conventions before creating links. Preserve the destination URL and document who creates new campaign parameters.
Example outputs to discuss
- Naming convention
- Campaign link register
- Source verification checks
These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.
Illustrative working example
A newsletter link uses the agreed campaign naming and reaches the intended page without personal data in parameters.
This is a hypothetical example, not a client case study or promised result.
Validate the reporting destination
Test representative links and confirm the expected source appears in analytics where consent and configuration allow. Avoid putting personal information in tracking parameters.
THE WORK, EXPLAINED
A clear path from brief to delivery.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 01
Naming convention
Campaign Link & UTM Tracking Setup — Naming convention
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 02
Tagged link register
Campaign Link & UTM Tracking Setup — Tagged link register
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 03
Destination and source checks
Campaign Link & UTM Tracking Setup — Destination and source checks
Useful questions before you begin.
What does Campaign Link & UTM Tracking Setup include?
Standardize campaign-link naming and traffic-source reporting. Exact quantities, formats and exclusions are recorded in the accepted proposal.
What information will you need from our practice?
Verified practice details, approved source materials, relevant brand assets and a responsible approval contact. Clinical statements require your qualified approval.
Are advertising, software or other third-party costs included?
Only costs expressly included in the accepted proposal are covered. Other platform, usage, media, creator or production costs are agreed separately.
Can we request additional work later?
Yes. Work outside the accepted scope is documented in a separate change proposal before it is approved and charged.
Consider the next connection.
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Connect channel activity to observable business enquiries.
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Improve the clarity of the visitor-to-enquiry journey.
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Explore scope & optionsLet’s bring your digital presence together.
Tell us about your practice, priorities and ambitions.