Analytics & Conversion Tracking

Analytics & Conversion Tracking

Measure meaningful website actions with a clear event plan.

Deliverables that can be included

• Measurement brief and privacy requirements
• Agreed analytics and event configuration
• Enquiry and campaign-tagging checks
• Validation record and handover; consent tooling separately scoped

Scope and onboarding

Your written proposal or published service description must state quantities, turnaround, required access, review rounds and exclusions before checkout is enabled. Provide approved practice details, brand materials and a named review contact. Clinical statements require your clinical approval.

How the work is delivered

We confirm the brief, prepare the agreed work, collect your feedback and deliver the approved outputs. Any extra platforms, production, licences, advertising spend or additional revisions are quoted separately.

What to expect

Progress is reported against the agreed deliverables. Search rankings, publisher acceptance, advertising results and patient enquiries depend on factors beyond a single service and are not guaranteed.

Analytics & Conversion Tracking

Measure meaningful website actions with a clear event plan.

Define an event before installing a tag

Separate a contact click, submitted enquiry, confirmed payment and booking recorded by the practice. Map each event to a real observable action and the permitted data needed to measure it.

Example outputs to discuss

• Measurement plan
• Event configuration
• Event validation record

These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.

Illustrative working example

One test submission produces one enquiry event, while a contact-button click remains a different metric.

This is a hypothetical example, not a client case study or promised result.

Validate counts against controlled actions

Test each event once and check for missing or duplicate firing. Avoid sending personal health details or form contents into analytics.