Social Media Marketing

A consistent presence. Content with purpose.

Present your practice through educational content, clear communication and a visual identity that feels consistent across the channels you use.

Scope options

• Profile audit, setup and biography optimisation.
• Channel strategy for the agreed platforms.
• Monthly editorial calendar and content pillars.
• Static posts, carousels, stories and short-form video planning.
• Caption writing, cover designs and platform-appropriate formatting.
• Educational topics, practice updates and awareness-day content.
• Script preparation and repurposing of approved long-form material.
• Approval workflow and scheduled publishing.
• Comment moderation and enquiry routing during agreed hours.
• Monthly performance review and recommendations.

Project output

An agreed number of posts, videos and stories, on named channels, with defined approval dates and revision rounds. Community management does not include providing clinical advice. Shoots, paid media and influencer work are separate unless included.

Social Media Marketing

Consistent educational content and publishing across your chosen channels.

A calendar built around clinic priorities

Choose educational explanations, doctor introductions, facility information and practical appointment guidance. Match each topic to a carousel, short video or static post rather than repeating promotional captions.

Example outputs to discuss

• Topic and format calendar
• Approved copy and creative
• Publishing and response review

These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.

Illustrative working example

One calendar combines a doctor introduction, a service explainer and appointment guidance, each with an approval owner.

This is a hypothetical example, not a client case study or promised result.

Control approval and publishing

Prepare copy and creative together, obtain clinical sign-off where needed and schedule only approved versions. Report publishing and engagement separately from staff-confirmed enquiries.