DOCTOR PROMOTION / CONSIDERED SCOPE
Clinic Story & Highlight Design
Design coordinated stories and highlight covers.
CLINIC STORY & HIGHLIGHT DESIGN / EXAMPLE OUTPUTS
Make highlights useful to new visitors
Design coordinated stories and highlight covers.
Cover designs
Story layout templates
Illustrative output types; the accepted proposal confirms the actual inclusions.
Explore the scope
Know what your project involves.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Story & Highlight Design / PROJECT DETAILS
The agreed starting scope
Design coordinated stories and highlight covers.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Story & Highlight Design / PROJECT DETAILS
The proposed work
Design coordinated stories and highlight covers. The accepted proposal specifies the exact quantity, format and service period.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Story & Highlight Design / PROJECT DETAILS
What we need from you
Accurate practice details, approved source materials, permitted brand assets and a named approval contact. No patient records or passwords.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Story & Highlight Design / PROJECT DETAILS
Separate costs and work
Unique content counts are shared across channels. Stories may adapt existing content. Reels use supplied footage. Two consolidated revision rounds; clinician approval before publication. Shoots, ads and translation separate.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Story & Highlight Design / PROJECT DETAILS
Feedback and revisions
The exact allowance is listed in the accepted proposal. Additional rounds require an agreed change.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Story & Highlight Design / PROJECT DETAILS
Delivery planning
Agree the schedule after the required inputs, output list and approval process are confirmed.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Story & Highlight Design / PROJECT DETAILS
Service period
Only the accepted service period is included. There is no automatic renewal.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Story & Highlight Design / PROJECT DETAILS
Cancellation
The published refund/cancellation policy and accepted proposal apply.
Clinic Story & Highlight Design
Design coordinated stories and highlight covers.
Make highlights useful to new visitors
Organise recurring questions such as services, location, team and appointment process into clear highlight groups. Design covers and story layouts that fit those categories.
Example outputs to discuss
- Highlight structure
- Cover designs
- Story layout templates
These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.
Illustrative working example
A new visitor finds separate highlights for services, team, directions and appointment requests.
This is a hypothetical example, not a client case study or promised result.
Check the profile journey
Use consistent labels and verify that time-sensitive information is still current. Covers alone do not supply the stories or ongoing updates.
THE WORK, EXPLAINED
A clear path from brief to delivery.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 01
Highlight architecture
Clinic Story & Highlight Design — Highlight architecture
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 02
Covers and story layouts
Clinic Story & Highlight Design — Covers and story layouts
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 03
Profile navigation review
Clinic Story & Highlight Design — Profile navigation review
Useful questions before you begin.
What does Clinic Story & Highlight Design include?
Design coordinated stories and highlight covers. Exact quantities, formats and exclusions are recorded in the accepted proposal.
What information will you need from our practice?
Verified practice details, approved source materials, relevant brand assets and a responsible approval contact. Clinical statements require your qualified approval.
Are advertising, software or other third-party costs included?
Only costs expressly included in the accepted proposal are covered. Other platform, usage, media, creator or production costs are agreed separately.
Can we request additional work later?
Yes. Work outside the accepted scope is documented in a separate change proposal before it is approved and charged.
Consider the next connection.
SPECIALIST SERVICE
Social Media Management
Bring planning, approvals and publishing into one workflow.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
Social Posts & Carousels
Explain useful topics through polished visual stories.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
Community Management
Route comments and enquiries with a consistent response process.
Scope and fees confirmed in a written proposal.
Explore scope & optionsLet’s bring your digital presence together.
Tell us about your practice, priorities and ambitions.