DOCTOR PROMOTION / CONSIDERED SCOPE

Instagram & Facebook Management for Clinics

Plan, create and publish approved educational content.

Illustrative doctor education posts, reels, content calendar and approval workflow
Illustrative example · not client work or results

INSTAGRAM & FACEBOOK MANAGEMENT FOR CLINICS / EXAMPLE OUTPUTS

A calendar built around clinic priorities

Plan, create and publish approved educational content.

01

Topic and format calendar

02

Approved copy and creative

03

Publishing and response review

Illustrative output types; the accepted proposal confirms the actual inclusions.

Explore the scope

Know what your project involves.

Illustrative doctor education posts, reels, content calendar and approval workflowILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Instagram & Facebook Management for Clinics / PROJECT DETAILS

The agreed starting scope

Plan, create and publish approved educational content.

Illustrative doctor education posts, reels, content calendar and approval workflowILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Instagram & Facebook Management for Clinics / PROJECT DETAILS

The proposed work

Plan, create and publish approved educational content. The accepted proposal specifies the exact quantity, format and service period.

Illustrative doctor education posts, reels, content calendar and approval workflowILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Instagram & Facebook Management for Clinics / PROJECT DETAILS

What we need from you

Accurate practice details, approved source materials, permitted brand assets and a named approval contact. No patient records or passwords.

Illustrative doctor education posts, reels, content calendar and approval workflowILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Instagram & Facebook Management for Clinics / PROJECT DETAILS

Separate costs and work

Unique content counts are shared across channels. Stories may adapt existing content. Reels use supplied footage. Two consolidated revision rounds; clinician approval before publication. Shoots, ads and translation separate.

Illustrative doctor education posts, reels, content calendar and approval workflowILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Instagram & Facebook Management for Clinics / PROJECT DETAILS

Feedback and revisions

The exact allowance is listed in the accepted proposal. Additional rounds require an agreed change.

Illustrative doctor education posts, reels, content calendar and approval workflowILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Instagram & Facebook Management for Clinics / PROJECT DETAILS

Delivery planning

Agree the schedule after the required inputs, output list and approval process are confirmed.

Illustrative doctor education posts, reels, content calendar and approval workflowILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Instagram & Facebook Management for Clinics / PROJECT DETAILS

Service period

Only the accepted service period is included. There is no automatic renewal.

Illustrative doctor education posts, reels, content calendar and approval workflowILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

Instagram & Facebook Management for Clinics / PROJECT DETAILS

Cancellation

The published refund/cancellation policy and accepted proposal apply.

Instagram & Facebook Management for Clinics

Plan, create and publish approved educational content.

A calendar built around clinic priorities

Choose educational explanations, doctor introductions, facility information and practical appointment guidance. Match each topic to a carousel, short video or static post rather than repeating promotional captions.

Example outputs to discuss

  • Topic and format calendar
  • Approved copy and creative
  • Publishing and response review

These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.

Illustrative working example

One calendar combines a doctor introduction, a service explainer and appointment guidance, each with an approval owner.

This is a hypothetical example, not a client case study or promised result.

Control approval and publishing

Prepare copy and creative together, obtain clinical sign-off where needed and schedule only approved versions. Report publishing and engagement separately from staff-confirmed enquiries.

THE WORK, EXPLAINED

A clear path from brief to delivery.

Illustrative doctor brand identity board, logo, colours and practice stationeryILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

The work, explained / STEP 01

Content calendar

Instagram & Facebook Management for Clinics — Content calendar

Illustrative desktop and mobile practice website, service pages and enquiry formILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

The work, explained / STEP 02

Creative and clinical approval

Instagram & Facebook Management for Clinics — Creative and clinical approval

Illustrative doctor search results, local map listings and on-page SEO checklistILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTS

The work, explained / STEP 03

Publishing and enquiry review

Instagram & Facebook Management for Clinics — Publishing and enquiry review

Useful questions before you begin.

What does Instagram & Facebook Management for Clinics include?

Plan, create and publish approved educational content. Exact quantities, formats and exclusions are recorded in the accepted proposal.

What information will you need from our practice?

Verified practice details, approved source materials, relevant brand assets and a responsible approval contact. Clinical statements require your qualified approval.

Are advertising, software or other third-party costs included?

Only costs expressly included in the accepted proposal are covered. Other platform, usage, media, creator or production costs are agreed separately.

Can we request additional work later?

Yes. Work outside the accepted scope is documented in a separate change proposal before it is approved and charged.

Let’s bring your digital presence together.

Tell us about your practice, priorities and ambitions.

Request a strategy conversation ↗

DOCTOR PROMOTION / LET’S PLAN

What would you like to improve?

Share your practice’s marketing priorities. Our team can contact you to discuss a suitable scope.

Business enquiries only. Please do not send patient records or private health information.