DOCTOR PROMOTION / CONSIDERED SCOPE
Instagram & Facebook Management for Clinics
Plan, create and publish approved educational content.

INSTAGRAM & FACEBOOK MANAGEMENT FOR CLINICS / EXAMPLE OUTPUTS
A calendar built around clinic priorities
Plan, create and publish approved educational content.
Approved copy and creative
Publishing and response review
Illustrative output types; the accepted proposal confirms the actual inclusions.
Explore the scope
Know what your project involves.
Swipe through services or use the arrows. Select a card to explore.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSInstagram & Facebook Management for Clinics / PROJECT DETAILS
The agreed starting scope
Plan, create and publish approved educational content.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSInstagram & Facebook Management for Clinics / PROJECT DETAILS
The proposed work
Plan, create and publish approved educational content. The accepted proposal specifies the exact quantity, format and service period.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSInstagram & Facebook Management for Clinics / PROJECT DETAILS
What we need from you
Accurate practice details, approved source materials, permitted brand assets and a named approval contact. No patient records or passwords.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSInstagram & Facebook Management for Clinics / PROJECT DETAILS
Separate costs and work
Unique content counts are shared across channels. Stories may adapt existing content. Reels use supplied footage. Two consolidated revision rounds; clinician approval before publication. Shoots, ads and translation separate.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSInstagram & Facebook Management for Clinics / PROJECT DETAILS
Feedback and revisions
The exact allowance is listed in the accepted proposal. Additional rounds require an agreed change.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSInstagram & Facebook Management for Clinics / PROJECT DETAILS
Delivery planning
Agree the schedule after the required inputs, output list and approval process are confirmed.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSInstagram & Facebook Management for Clinics / PROJECT DETAILS
Service period
Only the accepted service period is included. There is no automatic renewal.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSInstagram & Facebook Management for Clinics / PROJECT DETAILS
Cancellation
The published refund/cancellation policy and accepted proposal apply.
Instagram & Facebook Management for Clinics
Plan, create and publish approved educational content.
A calendar built around clinic priorities
Choose educational explanations, doctor introductions, facility information and practical appointment guidance. Match each topic to a carousel, short video or static post rather than repeating promotional captions.
Example outputs to discuss
- Topic and format calendar
- Approved copy and creative
- Publishing and response review
These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.
Illustrative working example
One calendar combines a doctor introduction, a service explainer and appointment guidance, each with an approval owner.
This is a hypothetical example, not a client case study or promised result.
Control approval and publishing
Prepare copy and creative together, obtain clinical sign-off where needed and schedule only approved versions. Report publishing and engagement separately from staff-confirmed enquiries.
THE WORK, EXPLAINED
A clear path from brief to delivery.
Swipe through services or use the arrows. Select a card to explore.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 01
Content calendar
Instagram & Facebook Management for Clinics — Content calendar
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 02
Creative and clinical approval
Instagram & Facebook Management for Clinics — Creative and clinical approval
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 03
Publishing and enquiry review
Instagram & Facebook Management for Clinics — Publishing and enquiry review
Useful questions before you begin.
What does Instagram & Facebook Management for Clinics include?
Plan, create and publish approved educational content. Exact quantities, formats and exclusions are recorded in the accepted proposal.
What information will you need from our practice?
Verified practice details, approved source materials, relevant brand assets and a responsible approval contact. Clinical statements require your qualified approval.
Are advertising, software or other third-party costs included?
Only costs expressly included in the accepted proposal are covered. Other platform, usage, media, creator or production costs are agreed separately.
Can we request additional work later?
Yes. Work outside the accepted scope is documented in a separate change proposal before it is approved and charged.
Let’s bring your digital presence together.
Tell us about your practice, priorities and ambitions.