DOCTOR PROMOTION / CONSIDERED SCOPE
Doctor Expert Commentary & Media Pitching
Develop useful angles and approach relevant journalists.
DOCTOR EXPERT COMMENTARY & MEDIA PITCHING / EXAMPLE OUTPUTS
Pitch expertise that fits the journalist's topic
Develop useful angles and approach relevant journalists.
Relevant media shortlist
Outreach response log
Illustrative output types; the accepted proposal confirms the actual inclusions.
Explore the scope
Know what your project involves.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSDoctor Expert Commentary & Media Pitching / PROJECT DETAILS
The agreed starting scope
Develop useful angles and approach relevant journalists.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSDoctor Expert Commentary & Media Pitching / PROJECT DETAILS
The proposed work
Develop useful angles and approach relevant journalists. The accepted proposal specifies the exact quantity, format and service period.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSDoctor Expert Commentary & Media Pitching / PROJECT DETAILS
What we need from you
Accurate practice details, approved source materials, permitted brand assets and a named approval contact. No patient records or passwords.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSDoctor Expert Commentary & Media Pitching / PROJECT DETAILS
Separate costs and work
Audit: five profiles/five searches. Review management: two profiles, weekday checks, 30 response drafts/month. Release: 600 words/two revisions. Expert outreach: 15 relevant contacts/four weeks. Paid publication, legal work and active crisis response separate. No guaranteed ratings, removals or earned coverage.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSDoctor Expert Commentary & Media Pitching / PROJECT DETAILS
Feedback and revisions
The exact allowance is listed in the accepted proposal. Additional rounds require an agreed change.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSDoctor Expert Commentary & Media Pitching / PROJECT DETAILS
Delivery planning
Agree the schedule after the required inputs, output list and approval process are confirmed.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSDoctor Expert Commentary & Media Pitching / PROJECT DETAILS
Service period
Only the accepted service period is included. There is no automatic renewal.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSDoctor Expert Commentary & Media Pitching / PROJECT DETAILS
Cancellation
The published refund/cancellation policy and accepted proposal apply.
Doctor Expert Commentary & Media Pitching
Develop useful angles and approach relevant journalists.
Pitch expertise that fits the journalist's topic
Identify relevant editorial opportunities and develop a concise angle grounded in the doctor's verified expertise. Obtain approval for attributed comments and available interview times.
Example outputs to discuss
- Expert angle brief
- Relevant media shortlist
- Outreach response log
These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.
Illustrative working example
A doctor offers a sourced contribution relevant to a journalist's actual topic, subject to editorial selection.
This is a hypothetical example, not a client case study or promised result.
Respect editorial independence
Track approaches and responses without promising publication, favourable coverage or a followed link. The journalist controls whether and how a contribution appears.
THE WORK, EXPLAINED
A clear path from brief to delivery.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 01
Expertise and angle brief
Doctor Expert Commentary & Media Pitching — Expertise and angle brief
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 02
Relevant journalist outreach
Doctor Expert Commentary & Media Pitching — Relevant journalist outreach
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 03
Response and coverage log
Doctor Expert Commentary & Media Pitching — Response and coverage log
Useful questions before you begin.
What does Doctor Expert Commentary & Media Pitching include?
Develop useful angles and approach relevant journalists. Exact quantities, formats and exclusions are recorded in the accepted proposal.
What information will you need from our practice?
Verified practice details, approved source materials, relevant brand assets and a responsible approval contact. Clinical statements require your qualified approval.
Are advertising, software or other third-party costs included?
Only costs expressly included in the accepted proposal are covered. Other platform, usage, media, creator or production costs are agreed separately.
Can we request additional work later?
Yes. Work outside the accepted scope is documented in a separate change proposal before it is approved and charged.
Consider the next connection.
SPECIALIST SERVICE
Review Management
Organise genuine review requests and thoughtful responses.
Scope and fees confirmed in a written proposal.
Explore scope & options
SPECIALIST SERVICE
Digital PR & Expert Features
Develop relevant stories and expert contribution opportunities.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
Reputation Monitoring
Keep track of relevant public mentions of your practice.
Scope and fees confirmed in a written proposal.
Explore scope & optionsLet’s bring your digital presence together.
Tell us about your practice, priorities and ambitions.