DOCTOR PROMOTION / CONSIDERED SCOPE
Website Speed Optimization
Improve images, caching, scripts and measurable performance issues.

WEBSITE SPEED OPTIMIZATION / EXAMPLE OUTPUTS
Measure before changing performance settings
Improve images, caching, scripts and measurable performance issues.
Optimisation change log
Comparable retest notes
Illustrative output types; the accepted proposal confirms the actual inclusions.
Explore the scope
Know what your project involves.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Speed Optimization / PROJECT DETAILS
The agreed starting scope
Improve images, caching, scripts and measurable performance issues.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Speed Optimization / PROJECT DETAILS
The proposed work
Improve images, caching, scripts and measurable performance issues. The accepted proposal specifies the exact quantity, format and service period.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Speed Optimization / PROJECT DETAILS
What we need from you
Accurate practice details, approved source materials, permitted brand assets and a named approval contact. No patient records or passwords.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Speed Optimization / PROJECT DETAILS
Separate costs and work
Doctor: up to five pages. Clinic: up to 10 pages. Hospital: up to 20 pages and 10 consultants. Landing page: eight sections. E-commerce: 20 initial products. Domains, hosting, licences, content and complex integrations priced explicitly.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Speed Optimization / PROJECT DETAILS
Feedback and revisions
The exact allowance is listed in the accepted proposal. Additional rounds require an agreed change.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Speed Optimization / PROJECT DETAILS
Delivery planning
Agree the schedule after the required inputs, output list and approval process are confirmed.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Speed Optimization / PROJECT DETAILS
Service period
Only the accepted service period is included. There is no automatic renewal.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSWebsite Speed Optimization / PROJECT DETAILS
Cancellation
The published refund/cancellation policy and accepted proposal apply.
Website Speed Optimization
Improve images, caching, scripts and measurable performance issues.
Measure before changing performance settings
Identify oversized images, blocking scripts, cache behaviour and slow templates. Prioritise changes that improve the actual mobile page rather than chasing one laboratory score.
Example outputs to discuss
- Performance baseline
- Optimisation change log
- Comparable retest notes
These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.
Illustrative working example
Compare the same mobile page before and after resizing an oversized hero image and deferring nonessential scripts.
This is a hypothetical example, not a client case study or promised result.
Compare the same pages after changes
Check loading behaviour and functional regressions after image, script or caching changes. Hosting constraints and third-party widgets may limit the result.
THE WORK, EXPLAINED
A clear path from brief to delivery.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 01
Performance baseline
Website Speed Optimization — Performance baseline
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 02
Targeted optimisations
Website Speed Optimization — Targeted optimisations
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 03
Comparable retest
Website Speed Optimization — Comparable retest
Useful questions before you begin.
What does Website Speed Optimization include?
Improve images, caching, scripts and measurable performance issues. Exact quantities, formats and exclusions are recorded in the accepted proposal.
What information will you need from our practice?
Verified practice details, approved source materials, relevant brand assets and a responsible approval contact. Clinical statements require your qualified approval.
Are advertising, software or other third-party costs included?
Only costs expressly included in the accepted proposal are covered. Other platform, usage, media, creator or production costs are agreed separately.
Can we request additional work later?
Yes. Work outside the accepted scope is documented in a separate change proposal before it is approved and charged.
Let’s bring your digital presence together.
Tell us about your practice, priorities and ambitions.

