DOCTOR PROMOTION / CONSIDERED SCOPE
Clinic Rebranding & Identity Refresh
Review and refresh your identity, messaging and priority materials.
CLINIC REBRANDING & IDENTITY REFRESH / EXAMPLE OUTPUTS
Refresh with a transition plan
Review and refresh your identity, messaging and priority materials.
Refresh concepts
Rollout asset checklist
Illustrative output types; the accepted proposal confirms the actual inclusions.
Explore the scope
Know what your project involves.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Rebranding & Identity Refresh / PROJECT DETAILS
The agreed starting scope
Review and refresh your identity, messaging and priority materials.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Rebranding & Identity Refresh / PROJECT DETAILS
The proposed work
Review and refresh your identity, messaging and priority materials. The accepted proposal specifies the exact quantity, format and service period.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Rebranding & Identity Refresh / PROJECT DETAILS
What we need from you
Accurate practice details, approved source materials, permitted brand assets and a named approval contact. No patient records or passwords.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Rebranding & Identity Refresh / PROJECT DETAILS
Separate costs and work
Two revision rounds; printing, fabrication, photography and paid assets separate. Naming excludes legal clearance and trademark registration. Guidelines assume an approved identity.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Rebranding & Identity Refresh / PROJECT DETAILS
Feedback and revisions
The exact allowance is listed in the accepted proposal. Additional rounds require an agreed change.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Rebranding & Identity Refresh / PROJECT DETAILS
Delivery planning
Agree the schedule after the required inputs, output list and approval process are confirmed.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Rebranding & Identity Refresh / PROJECT DETAILS
Service period
Only the accepted service period is included. There is no automatic renewal.
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSClinic Rebranding & Identity Refresh / PROJECT DETAILS
Cancellation
The published refund/cancellation policy and accepted proposal apply.
Clinic Rebranding & Identity Refresh
Review and refresh your identity, messaging and priority materials.
Refresh with a transition plan
Identify which recognisable elements should remain and which create confusion. Compare the current logo, messaging, website and physical materials before approving a new direction.
Example outputs to discuss
- Identity review
- Refresh concepts
- Rollout asset checklist
These are possible planning outputs. Your accepted proposal identifies the selected items, quantities and formats; this example list does not expand an existing order.
Illustrative working example
An identity refresh keeps a recognisable colour while updating the logo and the most visible public assets.
This is a hypothetical example, not a client case study or promised result.
Avoid an inconsistent half-launch
Prioritise the assets to replace first and document how the old and new identity transition across profiles, signs and stationery.
THE WORK, EXPLAINED
A clear path from brief to delivery.
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ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 01
Identity audit
Clinic Rebranding & Identity Refresh — Identity audit
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 02
Refresh direction
Clinic Rebranding & Identity Refresh — Refresh direction
ILLUSTRATIVE EXAMPLE · NOT CLIENT WORK OR RESULTSThe work, explained / STEP 03
Rollout asset list
Clinic Rebranding & Identity Refresh — Rollout asset list
Useful questions before you begin.
What does Clinic Rebranding & Identity Refresh include?
Review and refresh your identity, messaging and priority materials. Exact quantities, formats and exclusions are recorded in the accepted proposal.
What information will you need from our practice?
Verified practice details, approved source materials, relevant brand assets and a responsible approval contact. Clinical statements require your qualified approval.
Are advertising, software or other third-party costs included?
Only costs expressly included in the accepted proposal are covered. Other platform, usage, media, creator or production costs are agreed separately.
Can we request additional work later?
Yes. Work outside the accepted scope is documented in a separate change proposal before it is approved and charged.
Consider the next connection.
SPECIALIST SERVICE
Brand Positioning & Messaging
Define the promise, audience and voice of your practice.
Scope and fees confirmed in a written proposal.
Explore scope & optionsSPECIALIST SERVICE
Logo & Visual Identity
Create a consistent visual identity for your practice.
Scope and fees confirmed in a written proposal.
Explore scope & options
SPECIALIST SERVICE
Clinic & Digital Collateral
Extend your identity across print and digital touchpoints.
Scope and fees confirmed in a written proposal.
Explore scope & optionsLet’s bring your digital presence together.
Tell us about your practice, priorities and ambitions.